Malaysian real estate project The Real Lifestyle Company (TRL) has set its sights on tokenising residential properties valued at an impressive $23 million to kickstart its real estate lifestyle ecosystem.

What sets this initiative apart is the accessibility it offers to investors. Interested individuals can purchase fractional shares with a minimum investment of just $50, democratising real estate investment and opening up new opportunities for a wider audience.

The backbone of TRL’s approach lies in leveraging asset-backed tokens, known as TRLX, to provide investors with on-demand liquidity services.

In addition to this, TRL is also planning to introduce a global home subscription service, utilising the tokenised properties to cater to users’ global living needs. In doing so, TRL aims to address real-world issues through real estate tokenisation, ushering in a new era of innovation and accessibility.

Adrian Gaffor, co-founder and CEO of TRL, provided insights into the company’s vision, stating, “As Malaysia’s pioneering real estate RWA platform, TRL is at the forefront of bridging the gap between crypto-native investors and traditional real estate opportunities.”

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This statement underscores TRL’s commitment to pushing boundaries and driving meaningful change within the industry. What’s truly fascinating about TRL is its focus on maximising value for investors by pioneering the tokenisation of property portfolios on a global scale.

This innovative approach not only amplifies and diversifies yields for investors but also enables assets to be liquid-on-demand, setting TRL apart in the RWA sector.

Looking ahead, TRL is also set to launch the world’s first home subscription service, leveraging its tokenised properties to offer users the ultimate flexibility to reside anywhere across the globe.

This groundbreaking offering marks the first product to launch from TRL’s consumer product inventory, indicating its dedication to solving real-world problems through real estate tokenization.

Beyond its immediate plans, TRL has a grand vision of becoming the mover and shaker of the RWA ecosystem globally, aiming to simplify the processes of investment and lifestyle experiences through a sustainable ecosystem of investors and users.

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Furthermore, TRL is on a mission to develop a super-app ecosystem that bridges the gap between Web 2.0 and Web 3.0 consumers, investors, and businesses, unlocking the true potential of tokenization.

As part of its initial steps, TRL completed its first funding round earlier this year and is gearing up for its official launch in August 2024. Investors will be able to acquire fractionalised real estate through TRLX tokens, representing shares in property portfolios across various countries, available on the TRL marketplace.

Looking into the future, TRL has ambitious plans for expansion, with the third quarter of 2024 marking the beginning of its business expansion, starting with eight properties in Dubai, including those under EMAAR, the developer of the iconic Burj Khalifa.

Subsequent phases will focus on expanding to additional properties in Malaysia and Bali, signifying TRL’s commitment to establishing a global footprint and making real estate investment more accessible and innovative for a diverse range of investors.