Dogecoin (DOGE) surged in value by over 35% after Elon Musk replaced Twitter’s familiar blue bird logo with the cryptocurrency’s Shiba Inu dog logo. According to CoinDesk, DOGE climbed as high as $0.1046 from approximately $0.077 just prior to the logo change.

Musk has frequently promoted DOGE, even suggesting that the meme coin has better payments functionality than bitcoin (BTC). Last January, the Financial Times reported that Twitter would create a system permitting payments on the platform. Musk has maintained that Twitter would be “first and foremost” a platform for fiat currencies, he has also worked to incorporated crypto.